France begins to capitalize on the classification of "his gourmet meal" Intangible Heritage of Unesco with his campaign "So French, So Good" on the food and agribusiness. The aim is to stimulate the export of food products and the Arts the French table through the provision of all professional communication tools adapted to foreign markets. She will prioritize targets 12 countries concentrating 66% of exports of processed food products: Germany, Belgium, Brazil, China, UAE, Spain, USA, Great Britain, Italy, Japan, Russia and Sweden.
campaign "So French, So Good" is to "create the desire to France" through trade shows and Events in the world. The inauguration of the campaign "So French So Good" will be held in Tokyo, March 3 at the show "Foodex!
communications tools are available to professionals, with the highlight a global festival of French cuisine created around the celebration of the July 14 French National Day (small clarification for my foreign readers).
Be also ambassadors of this campaign "So French, So good!
www.gouvernement.fr / government / campaign-so-French-so-good-to encourage-the-food-French-as-export
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